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All American Clothing Co

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“Our mission is to support USA families and jobs by producing high-quality clothing in the USA at an affordable price. By keeping our production in the USA we provide jobs and a tax base that supports our communities.”

 The Birth of an American Company
It was 2002, Lawson Nickol had a job he enjoyed and an income that supported his family. Looking down the road he saw promise of a comfortable retirement. But he didn’t foresee the approaching bump in the road. As a sales manager for a USA jeans manufacturer, he believed he was doing the right thing by selling a product that was as American as “Mom, apple pie and baseball”. One evening while shopping in a retail store he discovered his company’s label on a pair of jeans; a style he had not seen before. His initial reaction was “great, our retail division has branched into a retail chain and that means healthy growth. This is good!”Wrong…. unfortunately that bump in the road had just arrived. Lawson noticed the label indicated “Made in Mexico”. With a frantic and disappointing call to headquarters he confirmed the tag was accurate. Suddenly there was a disturbing realization; his employer had begun to outsource.


Our Success Formula
  1. Employees. We create an environment that encourages creativity, passion and pride to be part of a USA company.
  2. We encourage employees to take risks. Our motto, “Make Something Happen Today, Every Day” includes suggesting ideas, getting outside of the box to save a customer or gain a new customer.
  3. World Class Service: whether the customer is right or wrong we strive to exceed customer expectations and provide them with nothing less than world class service!
  4. We accept nothing less than exceptional product quality.
  5. We send the message to employees and patrons that as USA Made entrepreneurs “it is not all about money”. It is about standards of living, education, global security, employee’s jobs, well being of families and the future of new generations. It is also about helping our neighbor and the truly needy.
  6. Be unique. Do something different from the rest of the crowd.  It is not our goal to compete against the company down the street or across the border.
  7. Listen to the patrons who want/need to talk. It is their country and we are one of their heroes.  We support the Made in USA principles and USA citizenship.
  8. Listen to employees. Listening to ideas and/or complaints is extremely important. The company is a large part of their life. They want/need to be a part of the company and its success in goodwill, job creation, job satisfaction and positive attitudes.
  9. Make it and buy it in the United States of America.